News tag: Vedett Extra White

You can't do a lot in 15 seconds, but it seems to be long enough to get the attention of the busy urban consumer! Our beloved client, Vedett / Konishi Brewing Co., gave us a large screen at the new Umeda station in Osaka and bang ---

Don't tell us you haven't been dreaming of your very own beer bottle with your very own label... Well, Vedett (and trainspot) makes dreams come true!

From now on you can order in Japan your very own personal Vedett beer crate, with your very own customized labels! Definitely, it's party time as never before! To make your dreams come true even faster, you can place all your orders online at www.vedett.jp and, -after all this is Japan-, get your personal delivery at your Japanese door in only 5 to 9 days!

Opening a beer bottle has never been so much fun! Trainspot has been working for the great Vedett since September 08 (...just to remind you). What's next?

In June and July trainspot is sleepless. With the greatest Vedett Campaign Team ever we are crashing every Thursday and Friday bars serving Vedett White draught! Smile and get your best face on your bottle, all in five seconds! We come to you -- follow us on facebook, twitter and Mixi

It was fun making the Vedett Extra White video. Some scenes didn’t make it into the final version, but nevertheless, here you are - ready for take-off from Shibuya!

Some scenes were censored… the Vedett truck driving in front of the HQ of Asahi Brewing Company! Nice “thing” on the roof guys. La Flamme d’Or of Philippe Starck; or what did you think?

Early September 2008, Vedett Extra White will be launched on the Japanese market. For those who are not familiar with the brand (helloo?), Vedett Extra White is a totally new white beer launched by Belgian brewery Moortgat, also famous for its great “Duvel” (we hope this rings the bell!). See www.vedett.be To support the Japanese launch, we were asked to make a promotion video for this trendy beer with its unique concept: to become a Vedett! “Vedett” means “Star” and refers to the witty fact that customers have the chance to have photos of themselves on the labels of the bottles which are then sold on the market. In Belgium it seems you become a star when your face is on more than 10,000 bottles. Should be the same in Japan…

A single webpage has also been set up: www.vedett.jp