News tag: 50 years EU

For those wondering what we've done between January and April 07, check out our new(est) trailer online.

Rome wasn't built in 1 day and it took the EU 50 years to be what it is today. It took trainspot 70 days(**) to put the EU on the 52nd floor of Tokyo's Roppongi Hills.

(**) To be correct, it took us about 13 hours and 250 persons to set up the venue. It took us (only) 70 days to develop the "50 years EU" identity, find sponsors, create websites, make a movie, publish a booklet and talk, meet, talk and meet again with all the people involved.

Trainspot at the 50th anniversary party of the EU in Roppongi Hills, Tokyo (25 March 2007).

On 25 March 2007, trainspot successfully celebrated “50 years EU” together with 1,900 guests in Tokyo. Appointed by the Embassy of the Federal Republic of Germany in Tokyo, trainspot has developed in merely 3 months an entire concept around “50 years EU”. Starting with the development of a very recognizable and straightforward logo-mark, a brand-image and message were created to be used in all communication tools: the dedicated intranet, the invitations, the website, the booklet, the short movie and anniversary party.

Trainspot took care of all aspects of the project. The climax of the concept was definitely the anniversary party on 25 March 2007 on the 52nd floor of Roppongi Hills - Mori Building.

Some impressive facts

- 1,900 guests
- 59 sponsors
- 27 embassies and the European Union
- Prime Minister Abe as guest of honor
- gathering the top of Japanese business and politics
- gathering the top of European business in Japan
- more than 10,000 emails
- 91 cars with chauffeur arrived
- 3 cars and 2 motorcycles on the 52nd floor
- 26 projectors
- 7 trucks with AV equipment were brought in
- 22 trucks and 20 vans with display material of sponsors
- 250 people for set-up of the venue
- 106 catering staff and 32 cooks
- 25 different dishes prepared
- 11,500 different snacks consumed
- 8,250 pieces of dessert

More info: www.50yearseu.jp

"50 years EU" is undoubtedly a fact and the mega-event that trainspot is creating, will soon be a fact. Today we are 3 weeks ahead of the big celebrations in Tokyo. We cannot disclose details yet, but on 06 March a new site of the trainspot-family will be online.

We are really looking forward to 25 March 07. We have been working hard on it, 7 days a week for the past 2 months.

Pic below: the trainspot ceo's in the trainspot office (Sunday 04 March 07)

Trainspot receives contract from the Embassy of the Federal Republic of Germany in Tokyo

9 January 2007

The Embassy of the Federal Republic of Germany in Tokyo has outsourced to trainspot the planning and organisation of the anniversary event on the occasion of the 50th anniversary of the Treaties of Rome. This event to be held in Roppongi Hills Tokyo on 25 March 2007, will be a creative happening for 1000 (thousand) guests and built around "50 years EU". Working together with 27 embassies, the European Union and 50 companies makes this trainspot project once again not out of the box. Besides the entire planning & organisation of the event, trainspot will also develop a creative EU-50-MOVIE and EU-50-BOOKLET.

The anniversary event will put Europe in the spotlight in Japan and create more awareness & visibility for the European Union, the European countries and its companies, products & services.