NHK Enterprises
To put the entire story into perspective; NHK, or Japan's national public broadcasting organization, was founded in 1926, modeled on the BBC radio company of the UK. NHK started general TV in 1950 and its educational TV in 1959. It aired its first color television broadcast in 1960.
50 years later, they knocked on our door to give NHK Enterprises, the business arm of NHK, a new image abroad on the occasion of MIPTV in Cannes.
Although it all started with the single request to make an advertisement, we ended up developing a concept built around "Your best view on Japan". Because the slogan is not very daring (after all it's Japanese national TV...), we decided to create subtle images of mismatches using the Japanese stereotypes. We trust you understand the underlying message.....
