Complete rebranding H&R Group
Almost 2 years ago we were challenged to rebrand H&R Consultants KK. This group company, a daughter of Oak Lawn Marketing Inc., started in Japan in 1993 and has been expanding its services and daughter companies over the years. With 6 different brand names and complementary services, we got the task to develop a strong group identity!
Well it took us about 18 months to work out a completely new identity and communication strategy. Because this rebranding went horizontal and vertical throughout the entire company, we had to rethink everything, reflecting a much more transparent corporate structure and integration of different service lines. Logos, colors, font, images, websites, intranet, communication guidelines, ads, catch phrases, one-pagers, business cards, letterheads, fax templates, email footers, folders, envelopes, office signage; all has become brand new!
H&R Group is a leading provider of relocation and real estate services in Japan, which challenged us to develop a branding different from its competitors. They surely stand out from the crowd!
We're thinking out of a new box!
